Sustainability is at the core of our brand, as we do not believe in “throw away fashion.” Our reversible items mean that you buy less and contribute less to landfill.

Our reversible clothing offers you two outfits in one (or if you buy a matching skirt and top or trousers you will have four outfits in one). This gives you versatility as you can wear your item from the day into the evening or to multiple events, simply by reversing the item and styling it differently.

We like to offer one side in a print and the reverse side in a plain colour so that you always have a classic plain option.

We proudly support British industry and manufacturing. All of our clothing is produced in London and we've built up strong, personal relationships with our Ateliers who contribute to the quality delivery of our collections.

We strive to be ethically conscious in every step of the process. From knowing our entire supply chain by basing it in the U.K, which means an ability to monitor working conditions and reduce our carbon footprint.

We create high quality, timeless designs that work from season to season. Each collection builds complimentary pieces from previous collections. We're creating continuous fashion, not fast fashion styles.

We don’t discontinue fabrics or styles so that customers can come back to us in the future and have something else made to match an item they have previously bought from us.

We are always more than happy to fix or alter garments from our brand to give them a new life.