93 billion
cubic metres of water used in textile production each year
7 billion
tonnes of greenhouse gas emissions emitted by 2015 textile production
140 million
worth of clothing goes to landfill each year
1 quarter
of industry resources are wasted as fabric leftovers each year
160 million
tonnes of clothing will be produced by 2050
Our 5 Pledges for Sustainability
Reversibility for Sustainability
Reversible clothing offers you two items in one. This gives versatility as you can wear your item from the day into the evening or to the workplace to an event, simply by reversing the item.
Any fabric that is left over from producing our clothes is saved and used to make our scarfs and pocket scarfs, which is why they come in different sizes. We have also found inventive ways of repurposing smaller pieces of fabric, for example we have made hundreds of non-medical face masks
Zero Waste
We work with sustainably conscious seamstresses in London who ensure our fabric is cut economically to minimise waste. The prints and pattern pieces are also designed in such a way that the fabric waste is kept to a minimum.
Sustainability is at the core of our brand, as we do not believe in “throw away fashion.” Our reversible items mean that you buy less and contribute less to landfill.
Made in England
We proudly support British manufacturing and industry. All our garments are produced in England and we've built up strong, personal relationships who contribute to the quality delivery of our collections.
We strive to be ethically conscious in every step of the process. From knowing our entire supply chain by basing it in the U.K, which means an ability to monitor working conditions and reduce our carbon footprint.
Sustainable Materials
We're constantly searching for fabrics that are derived from eco-friendly sources to help minimise our impact on. the environment. Whilst this brings challenges on costs and production, we're committed to finding the right solution.
Our packaging is biodegradable plastic and our tissue wrapping is sustainable. We also commit to using 100% recyclable packaging and have a zero plastic policy.
Season-Less Collections
We create high quality, timeless designs that work from season to season. Each collection builds complimentary pieces from previous collections. We're creating continuous fashion, not fast fashion styles.